A proactive product, pricing, and monetization plan designed before launch so Rebel Trade compounds Market Rebellion — never cannibalizes it.
Each brand owns a distinct job-to-be-done. They compete for attention — not for wallet — and attention compounds across the funnel.
Teach traders how markets, options, and strategy actually work.
Surface unusual options activity, dark-pool prints, and analyst conviction in real time.
Execute the idea — paper or live — with AI co-pilot, broker routing, and portfolio intelligence.
The bundled launch is the designed path where MR ARPU rises while RT layers on top — before a single member leaves.
Drag the assumptions below. The bundled-launch P&L recalculates live so you can pressure-test the math.
Bundle-converted members pay bundle price instead of legacy SKU; net-new RT acquisitions layer on top. Assumes no overlap between MR and OP cohorts — adjust conversion sliders to model overlap conservatively.
Pricing engineered so every upgrade unlocks a second revenue stream — trades, agents, data, financing.
Blended ARPU model on a Rebel Trade Pro user: $249 sub + $60–120/mo trading + $15–30/mo agents = $324–399/mo — projected vs. ~$99/mo for a pure OP Pro member.
Subscriptions buy the seat. Each options contract and equity share routed through Velocity layers commissions, payment-for-order-flow, and margin spread on top — drag the model to pressure-test the per-contract economics.
Industry benchmarks: Robinhood ~$0.58 PFOF/contract, Tastytrade $1.00 commission/contract, Schwab ~$0.65/contract. Velocity rev-share assumed at 55% pending negotiation.
Projected only. Final per-contract economics depend on the signed Velocity rev-share schedule, NBBO routing, and Reg NMS Rule 605/606 disclosures.
A paid live-stream room where Jon, Pete, Dan and guest analysts call trades in real time — chat, super-chats, PPV events, and direct copy-to-Rebel-Trade execution. Free tier funnels OP/MR audiences; paid tier compounds ARPU on top of subscriptions and per-contract revenue.
6–8 hrs/day market-hours stream. Live order tape, P&L, mic + cam, chat moderation.
Every session clipped + transcribed. Searchable by ticker, strategy, analyst.
One-tap mirror of analyst entries into the viewer’s Rebel Trade ticket (paper or live).
Benchmarks: Investors Underground ~$199/mo · Humbled Trader $99/mo · SMB DNA $295/mo · Tastylive (free, sponsor-funded ~$15M/yr). Free tier drives funnel into OP alerts and Rebel Trade funded accounts.
Live-room subs are additive to OP alert subs and per-contract trading revenue. Every paid viewer also becomes a higher-intent Rebel Trade funded-account candidate, which feeds the M&A per-account multiple in §09.
Education businesses sell for 2–4× revenue. Brokerage and execution platforms with funded accounts sell for 6–12× ARR — or thousands per account. Rebel Trade carries both the recurring ARR and the funded-account multiple.
Schwab · Interactive Brokers · Robinhood · tastytrade/IG · SoFi · Webull · Public.com · Apex Fintech Solutions · Velocity Capital (vertical roll-up). MR + OP stay as content/data assets; Rebel Trade is the price-bearing entity.
Illustrative valuation only — not a solicitation. Actual multiples depend on funded-account quality, regulatory standing, take-rate sustainability, and acquirer synergy.
We are strong at stages 1–3. Without Rebel Trade, stages 4–6 are unmonetized — and members leave the ecosystem to trade elsewhere.
Blog · SEO · Rebel Daily · Roundup signup
Options 101 · Strategy Hub · Morning Coffee · Rebels Edge
UOA Elite · 3@3 Pro · Pete’s Corner
Twitch-style live room · analyst cams · chat · PPV events
Paper trading · AI pre-trade review · journal
Live Velocity routing · copy-trade from analysts
Pro agents · War Room · Quant Terminal · Portfolio 360
Never auto-enroll. Always opt-in. Keep the "just teach me" tier viable forever.
OP brand stays front-and-center; RT credits OP as the signal source on every alert-driven trade.
Live routing gated by useLiveTradingReadiness() + Velocity Compliance Hub. Do not bypass.
Analysts get rev share on RT trades sourced from their alerts — incentives aligned.
Consolidate v5/v6 with progressive disclosure (Discover vs Manage modes already shipped).
RT is the consumer face; MR + OP become "powered by" in marketing for 12 months.
Scripted disclosures every segment, persistent on-screen disclaimer, recorded archive, supervisor sign-off workflow already shipped in /admin (analyst-supervisor-signoff).
Use managed live infra (Mux / Livepeer / Cloudflare Stream). Fall back to YouTube unlisted for free tier; paid tier stays on owned player for paywall + copy-execute integration.
Bundle-led growth, sequenced so retention compounds at every step.
Prepared for Executive Team · Status: For Decision · v1.0